This made me think of Jimi Hendrix burning his guitar as a "sacrifice"; a moment with artist merit. The ad made me imagine, from the ashes of the guitar, Hendrix picking up an iPad and proclaiming he will no longer bother with flesh and blood Stratocasters. Replacement/one-upping changes an artistic moment into an empty capitalistic one.
This made me think of Jimi Hendrix burning his guitar as a "sacrifice"; a moment with artist merit. The ad made me imagine, from the ashes of the guitar, Hendrix picking up an iPad and proclaiming he will no longer bother with flesh and blood Stratocasters. Replacement/one-upping changes an artistic moment into an empty capitalistic one.
This made me think of Jimi Hendrix burning his guitar as a "sacrifice"; a moment with artist merit. The ad made me imagine, from the ashes of the guitar, Hendrix picking up an iPad and proclaiming he will no longer bother with flesh and blood Stratocasters. Replacement/one-upping changes an artistic moment into an empty capitalistic one.