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imthinkingthethoughts's avatar

I’d say your moat is your personal connection with your audience. People read your Substack because they want to hear what you have been thinking (as you have provided value to them in the past)

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Rhea Morrigan's avatar

AI is a huge threat to writers - especially us content marketers. Because of the poor economy (huge inflation), all of my clients left the agency I work with. They went to AI. Every one of them. Why? Because it's cheaper. However, Google doesn't exactly like AI. No, it doesn't say it outright, but it does hint at it. I have one client that came back (but it's a small agency that doesn't have a lot of work). Maybe they figured out that AI wasn't cuttin' the mustard. ;)

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